摘要
本文运用波特价值链理论,分析研究我国出版产业价值链的现状,揭示存在的问题和不足之处,以及全球化对出版产业的影响。目的是为在全球化的环境下,重构出版产业价值链,培育出版产业的核心竞争力,确立出版产业的竞争优势,促进出版产业的发展。
The paper analyzes and researches the actualities of value-chain of publishing industry in our country by applying Porter value-chain theories. It can detect problems and weaknesses, and the effect of globalization on publishing industry. The purpose is to restructure publishing industry value-chain, cultivate its core competitiveness, establish its competitive advantage , promote the development of publishing industry.
出处
《华东经济管理》
2005年第9期74-75,共2页
East China Economic Management
关键词
出版产业
价值链
全球化
对策研究
publishing industry
value-chain
globalization
countermeasures
