摘要
农业政策类信息通过不同媒介或渠道传播给农民受体,是否达到了预期的目的?农民受体对农业政策类信息是否能够完全理解和顺利接受,进而积极执行?本文从电子媒介、纸介、组织传播和人际传播渠道对其传播农业政策类信息的效果及农户接受程度进行了较为深入的分析。
How effective is the instrument of publicity in the rural areas? That is an important determinant if a policy cannot reach the farmers, or can be well understood and accepted by them. The authors compare the effectiveness of such ways as newspaper, radio and TV, direct announcement
出处
《农业经济问题》
CSSCI
北大核心
2005年第9期64-67,共4页
Issues in Agricultural Economy
