摘要
现代市场营销的核心是目标营销,而目标营销成功的基础是科学的市场细分。我国商业银行个人理财业务营销实践中存在着市场细分不到位,差异化优势不突出等问题。结合现代市场营销理论,增加市场细分变量,突出各商业银行个人理财业务的差异化和个性化优势,重视客户终身价值的培养,是促进商业银行个人理财业务发展的有效对策。
The core of modem marketing is target marketing, segmentation. Personal financial management business has banks. According to the current banking situation, the and the successful target marketing is scientific market become the competitive focus among the commercial shortage of market segmentation and the absence of diversity superiorities in the practice in the personal financial management business, the paper aims at effective ways of improving personal financial management： adding the market segmentation variable, stressing the diversity and personality superiorities in the personal financial management business, and attaching importance to developing the lifelong value of customers.
出处
《洛阳师范学院学报》
2005年第4期112-115,共4页
Journal of Luoyang Normal University
关键词
商业银行
个人理财
市场细分
commercial bank
personal financial management
the market subdivision
