摘要
以产销量为策略变量,以利润最大化为目标,建立了相同企业竞争策略模型与合作策略模型,分别对比了两个相同企业及多个相同企业竞争策略与合作策略的收益与风险,得出了合作策略比竞争策略的产量低、价格高、收益大、风险大的结论.进一步的风险分析表明,企业可根据价格信息的公开性及时改变策略,减小合作策略的风险.同时指出,实施合作策略的企业并不是没有竞争,而是把以产销量为重点的竞争转到降低成本上.降低成本才是增加利润的核心.最后给出了一个算例.
Two models are set up separately for the competitive strategy and cooperative strategy decided by the same enterprises, with output as the strategy variable and aiming at profit maximization. Comparing the earnings and risks from cooperative strategy with those from competitive strategy as decided by two or more enterprises, a conclusion is drawn that the cooperative one has the features of lower output, higher selling price, more earnings and high risk. Further risk analysis indicates that a enterprise can alter its strategy promptly in accordance to open information on price, so as to reduce the risk from cooperative strategy. However, a enterprises is unavoidably facing to competition even though it has decided to pursue the cooperative strategy with others. What the enterprise can be done is nothing but to turn its key point to reducing cost from increasing output. The cost reduction the core and the only way to maximize profit. One numerical examples are given to illustrate the models.
出处
《东北大学学报（自然科学版）》
EI
CAS
CSCD
北大核心
2005年第9期907-910,共4页
Journal of Northeastern University(Natural Science)
基金
国家自然科学基金资助项目(79870020)
关键词
竞争策略
合作策略
收益
风险
成本
competitive strategy
cooperative strategy
earnings
risk
cost
