摘要
旅游产品的营销具有自身的特点。通过对旅游产品的独特性、旅游动机和心理模式、旅游产品价值的评估因素分析,阐述了旅游体验在旅游营销中的作用,并提出了旅游产品的营销策略。
There are some self- characteristics in tourist product. Based on analyzing tourist product and tourist with respect to peculiarity, motive, psychological model, and assessment for value, the paper explains that the experience of tour has an important role in tourist product marketing. It also provided some marketing tactics on tourist product marketing.
出处
《商业研究》
北大核心
2005年第18期157-160,共4页
Commercial Research
