摘要
以调查问卷方式分析钢铁行业技术创新信号的不同特性对企业战略决策的影响。研究结果显示:信号的敌对性和强度对企业反应决策有显著性的影响,而信号的可信度则影响不显著;信号的不同特性与企业反应速度都呈显著的正相关关系;信号的敌对性、强度与企业反应的敌对性和强度有匹配关系,信号的强度对企业反应方式的选择没有显著性的影响。
The paper analyzes the relationship of technical innovation signals with competitive reaction decision - making in China＇s steel industry. The result indicates that the hostility and intensity of signals are significantly different in decision - making, except credibility; all characteristics of market signals positively are correlated with reaction speed; the hostility and intensity of signals only go with reaction; the intensity of signals is not much too different in reaction mode.
出处
《商业研究》
北大核心
2005年第17期9-12,共4页
Commercial Research
关键词
市场信号
市场信号特性
竞争反应
影响分析
marketing signals
characteristics of marketing signals
competitive reaction
