摘要
提出了采用模糊综合评判方法对新产品创意进行择优排序,排序结果用0-1规划来确定最终投入哪些新产品·讨论了在综合评判过程中利用二元对比排序方法计算各个因素的权重,即确定各因素在新产品创意综合评价过程中的相对重要性·
The fuzzy comprehensive evaluation method is applied to evaluate different distributors. And the method of sequencing by dual comparison is used to calculate the weight of different index to increase the objectivity. 0-1 programming is used to screen new product ideas.
基金
国家自然科学基金资助项目(68694005
70171056)
关键词
新产品筛选
0—1规划
综合评判
二元对比排序
电子商务
new product idea
0-1 programming
comprehensive evaluation
sequencing by dual comparison
electronic commerce
