摘要
对客源市场问卷调查信息进行统计分析,从游客的空间结构特征、时间结构特征、旅游动机与重游率以及社会经济特征四个方面对乐山大佛景区的国内客源市场结构进行了研究,得出一些重要的结论,为乐山大佛旅游资源的可持续开发利用、客源市场规划和游客管理提供了科学依据。
Based on the data collected on the site of Leshan Grand Buddha, the author analyzed the characteristics of the domestic tourists market from the spatial distribution, the arrivals changing through time, tourist motivations and the rate of revisit and the socio-demography as well. Then the author drew some conclusions, which can give scientific suggestions to those departments concerned to improve the sustainable development of Leshan Grand Buddha.
出处
《乐山师范学院学报》
2005年第8期92-95,共4页
Journal of Leshan Normal University
基金
乐山师范学院科研课题
关键词
客源市场
结构特征
乐山大佛
tourists market
structure characteristics
Leshan Grand Buddha
