摘要
随着我国加入WTO,中国家电行业面临着国际化的挑战,家电行业正在经历前所未有的变革。如何应对家电行业营销渠道目前的“内忧外患”,已成为中国家电行业的热点问题。为此,建立新的流通体制,大力推行创新营销应是中国家电行业正确的选择之一。
With China＇s accession to WTO, the Chinese household appliance industry faces the challenge of internationalization and is experiencing unprecedented transformation. How to react to the present “internal and external troubles”in its marketing channels has become a hot spot in the industry. Therefore, establishing new circulation system and devoting major efforts to carrying out marketing innovation should be one of right choices for the industry.
出处
《贵州财经学院学报》
2005年第5期49-51,共3页
Journal of Guizhou College of Finance and Economics
关键词
体制
家电
营销渠道
创新
system
household appliance
marketing channel
innovation
