摘要
本文对国内外有关旅游者激励因素的研究进行了简要的综述,采用问卷调查,以陕西太白山国家森林公园为例,对我国生态旅游者激励因素进行了实证研究。采用因子分析,提取了3个推式激励因素和2个拉式激励因素。并采用聚类分析方法,依据拉式因素,对太白山旅游客源市场进行了市场细分,并对三类旅游者进行了命名。
According to the relevant literature and field surveys, the paper makes a positive research on the motivations of the ecotourists in the Taibai National Park, Shanxi Province. With the factor analysis, the paper gets three push factors and two pull factors for the ecotourists in the park. According to the pull factors, the paper also segments the ecotourist markets of the park with the cluster analysis, and names the three categories of tourists as well.
出处
《预测》
CSSCI
2005年第5期38-43,共6页
Forecasting
基金
西安交通大学211资助项目
关键词
推式因素
拉式因素
NEP值
因子分析
聚类分析
push factor
pull factor
NEP （New Environmental Paradigm）
factor analysis
clustcr analysis
