摘要
企业家的价格策略必须要考虑企业竞争目标的选择、市场供需的变化和企业的成本,产品的成本为价格规定了最低限度,消费者对产品价值的评估和理解为价格规定了最高限度。
Enterprisers＇ pricing strategy concerns the choice of their competition objective, the changes in market supply and demand, and the cost of the business. The cost of the products determines the lowest limit of the price while consumers＇ evaluation and appreciation for the products determine the highest limit of the price.
出处
《山西财经大学学报》
2005年第4期53-55,共3页
Journal of Shanxi University of Finance and Economics
关键词
价格策略
企业竞争目的
市场供需变化
企业成本
pricing strategy
competition objective of business
changes in market supply and demand
cost of the business
