摘要
知识经济是21世纪的全新经济模式,它的出现给汽车产品制造(经营)企业的发展提出了新的课题。本文从知识经济的一般特点和规律出发,探讨了汽车产品制造(经营)企业在知识经济时代的市场营销活动的特点,给出了在知识经济时代背景下汽车产品制造(经营)企业开展市场营销活动的指导性意见。
The knowledge - based economy is an entirely new ecomomlc mode in the 21th century. Its appearmace has posed a new problem for development of auto product manufacturing enterprise. The paper makes approach to features of run and sale activities of auto product manufacturing enterprise on market in knowledge - based economy time,proceed from general features and laws of knowledge - based economy, and gives out the guiding suggestions on auto product manufacturing enterprise launching the run and sale activities on market under knowledge - based time background.
出处
《辽宁交通科技》
2005年第8期82-84,共3页
Liaoning Communication Science and Technology
