摘要
随着商品经济的高速发展,广告语以它独特的形式和特点对语言的发展和规范产生了巨大的冲击和影响。从四个方面论述广告语言对语言文字规范的消极影响及其形成原因,说明广告语对自然语言的推动力尤其是杀伤力不可低估,应重视加强广告发布的管理和相关法规的进一步完善。
With the rapid development of commodity economy, Ad. terms, with the unique forms and features, have made serious impact on the development and standardization of the language. The negative effect and its cause are expounded in four aspects toshow that we can＇t underestimate the impulsive force, esp. the antipersonnel force of the Ad. terms to the natural language, and that we should lay stress on the management of advertising and on the further perfection of the related regulations.
出处
《晋中学院学报》
2005年第4期15-17,共3页
Journal of Jinzhong University
关键词
广告语
大众传播
语言文字规范
语言贬值
Ad. terms
mass communication
standardization of spoken and written language
devaluation of language
