摘要
入世后我国旅行社在市场竞争主体、旅游人才、客源市场以及销售渠道等营销环境上出现变化,我国旅行社应注重实行体制改革、品牌营销、产品组合、横向联合体模式、一对一营销、销售渠道扩展、服务营销、旅行社人才策略等主要营销策略。
After entering WTO, many changes have taken place in competition body, travel talents, customer resource, and selling channels. The travel agencies should put emphasis on system reform, brand sales, production combination, sales channel expansion, service sales etc.
出处
《吉林省经济管理干部学院学报》
2005年第4期29-32,共4页
Journal of Jilin Province Economic Management Cadre College
关键词
入世
旅行社
营销策略
探讨
Entering WTO
Travel agency
Sales strategy
Analysis
