摘要
我国企业实施品牌战略对增强企业竞争能力,获取竞争优势都有着积极的意义。但企业品牌战略最终能否实现还需要依赖于企业经营过程中品牌管理的水平,这是品牌战略得以顺利实施的根本保证。
The carrying out of brand management strategy is important in strengthening enterprises competition power and get competitive advantage. But it depends on the brand management level in enterprise operation. This is the basic guarantee of brand management.
出处
《吉林省经济管理干部学院学报》
2005年第4期23-25,共3页
Journal of Jilin Province Economic Management Cadre College
关键词
品牌
品牌战略
品牌管理
Brand
Brand management
Brand strategy
