摘要
采用文献资料、实地调查和逻辑分析等研究方法,对全国排球联赛的门票价格及其影响因素进行了研究。文章分别从联赛的票价现状、现场观众可以接受的门票价格和对联赛定价的影响因素3个方面进行分析,认为在定价时应该考虑多方面因素,围绕组织目标,做好对消费者的调研,提高明星效应等。
By means of literature reviews, on-the-spot inspections and logic analysis, the ticket price and its influencing factors of the national volleyball matches are studied regarding the three aspects of the influencing factors as the current pricing status for league matches, the price level that can be accepted by on-the-spot audiences and the factors that influence the pricing for league matches. It is suggested that various factors must be taken into account in deciding on prices for the matches and that things like the purpose of organizing league matches,preliminary investigations on consumers and effects of celebrity＇s influences should be always considered.
出处
《首都体育学院学报》
2005年第4期36-38,共3页
Journal of Capital University of Physical Education and Sports
关键词
全国排球联赛
价格
观众
The National Volleyball Matches
Price
Audience
