摘要
体验经济时代体验营销应运而生,围绕体验营销这一新理念,在分析体验营销特点的基础上,研究了体验营销的主体框架在饭店中的应用。
Experiential marketing emerges with the tide of the age of experience economy. The paper discusses around this new principle of experiential marketing. At the base of the analysis of characteristics of the experiential marketing,the paper studies the application of the main structure of experiential marketing in hotels.
出处
《桂林旅游高等专科学校学报》
2005年第4期34-37,共4页
Journal of Guilin Institute of Tourism
关键词
体验营销
饭店应用
experiential marketing
application in hotels
