摘要
介绍了绿色营销的定义及发展演变历程,采用SWOT分析法剖析了IT企业绿色营销的优势与劣势,面临的机遇与挑战,提出了IT企业在产品开发、产品定价、产品分销等方面的绿色营销的对策。
The definition of green marketing and development course were introduced in the paper.Making the SWOT analysis of the information technology enterprise implementing the green marketing,it clarified the strengths,weaknesses,opportunities and threates.It brought out some strategies of developing green marketing of information technology enterprise in developing production,making price,distribution.
出处
《环境与发展》
2011年第10期134-136,共3页
Environment & Development
关键词
SWOT
绿色营销
IT企业
SWOT analysis
green marketing
information technology enterprise
