摘要
从数字和网络技术的基本特征与功能角度阐述网络媒体具有传播模式稳定化、传播手段多体化、传播方式交互化、传播主体平等化、传播形式比特化、传播速度即时化、传播范围无限化、传播本质品格化、传播行为简单化、传播环境自由化、传播结构立体化、传播数量无限化、传播内容特色化、传播功能娱乐化、传播角色个性化、传播基础发展化的特性,并就图书馆进军网络媒体、借助网络环境、完善网络窗口、谋求网络互动等方面进行发展探索。
The paper expounds on the propagation characteristics of network medium from the basic characteristics and function of digital and network technology, which are pattern stabilization, means diversification, mode interactivity, main body equalization, form bit, speed immediateness, the scope infinite, essence quality, conduct simple, environment liberalization, structure solid, number infinite, content characteristics, function entertainment, character individuation and basic development. Then the paper makes some explorations on how to enhance the function of libraries with the aid of the network.
出处
《图书情报工作》
CSSCI
北大核心
2005年第8期37-40,50,共5页
Library and Information Service
关键词
网络媒体
网络传播
网络互动
图书馆
发展探索
netmedia network propagation network interactivity library development exploration
