摘要
在动态竞争环境下,理性竞争成为当今企业间竞争的主要形式。本文从多点竞争的角度出发,应用博弈理论的相关知识和拓展的豪泰林(Hotelling)博弈模型,对多点竞争战略下的进攻-反应问题进行了深入分析,得出竞争市场条件下的均衡模型,并据此形成了有关进攻-反应行为的博弈观点。
Under the dynamic competitive environment, rational competition has already become the main form of enterprise competitions. This article takes a viewpoint of multipoint competition and applies game theory and the expanded Hotelling model to make an in-depth analysis on the attack-response based on multipoint competitive strategy. As a result, it obtains the functional models of equation under competitive market equilibrium, and on this basis, game ideas on attack-response are presented.
出处
《管理评论》
2005年第8期17-23,共7页
Management Review
