摘要
从2004年8月开始,麦当劳将整个北美市场供应的纸塑包装牛奶换成了250mL塑料瓶的个人装,此举获得了出人意料的成功--牛奶单品销量翻了番.这就说明,塑料包装在一定程度上满足了消费者的需要……"在近期举办的"国际乳业发展前沿高峰论坛"上,博特莱包装有限公司销售市场总监陈易一,用这样一个应用实例开场,以"包装突破"为题作了精彩的演讲.
Plastics packages possess many advantages in beverage industry l-or their diversiform model and astigmatic in long-distance transporting. As a result, more and more beverage esp. milk manufacturer adopt the plastics package as the competitive method to reduce packaging and logistics cost. On the meeting of “International milk industry development front summit forum” hold on recently, speech of the director of selling market of Portola Packaging Inc. Mr. Cben Yiyi maybe gave us much enlightenment.
出处
《中国食品工业》
2005年第7期24-25,共2页
China Food Industry
