摘要
本文从会展业的特点出发,指出多数顾客对于会展中出现的一些服务问题责任归属不能确认,因而难以认准投诉对象,影响了满意度。通过主办方与会展中心之间的关系契约,相互委托处理这些抱怨投诉,可以很好解决上述问题。
This paper analyzes the characteristics of the convention and exposition industry and finds that customers are often confused about the responsibilities of some service problems occurring in the process of convention and exposition.By setting up relational contracts between organizer and exposition center and analyzing them,this paper comes to the conclusion that designing relational contracts between convention-and -exposition service providers helps to deal with complaints about these service problems mentioned above.
出处
《物流科技》
2005年第8期63-66,共4页
Logistics Sci-Tech
关键词
会展中心
主办方
关系契约
参展商
exposition center
organizer
relational contracts
exhibitor
