摘要
直销市场开放给我国的理论研究、观念转变、营销队伍建设和政策制定等方面带来了挑战,如何应对挑战,建立符合中国国情的直销法规,组建有中国特色的直销队伍,成为时下政府及加入直销行列的企业所关注的焦点。本文分析指出我国直销开放以后亟待解决的六个问题,并针对这些问题提出了相应的对策。
The direct marketing opening must lead challenge to many aspects such as our country＇s fundamental research, the idea transforms, the marketing troop construction and the policy, how to face the challenge, establish the Chinese national condition direct marketing laws and regulations which adopted to Chinese construct the direct marketing troop, became the key problem which government andenterprise paid attention. This article analyses the challenge direct marketing brings to our country, and provides the countermeasure.
出处
《华东经济管理》
2005年第8期108-110,共3页
East China Economic Management
关键词
直销
开放
挑战
对策
direct marketing
open
challenge
countermeasure
