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引进版少儿读物的选题原则——从接力出版社的几本畅销书论起 被引量:1

The Principles in Selecting Topic for the Introductory Books for Children——Tal king about form Several Salable Books Published by Publishing House of JieLi
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摘要 引进版少儿读物近年来在不断发展的同时也呈现出一定的良莠不齐之势。选题是做好引进版少儿读物的关键。引进版少儿读物与国内原创少儿读物在选题策划时有许多不同之处,学习借鉴其他出版社选题策划的成功之处,不失为明智之举。广西接力出版社是实施版权贸易较成功的出版社之一,分析该社对几本引进版少儿畅销书进行选题策划的过人之处,可以总结归纳出引进版少儿读物在选题策划时应注意的四项原则:借鉴性原则;共通性原则;市场性原则;创新性原则。 All kinds of introductory books for children appeared a certain very different tendency while they developed constantly in recent years . How can we produce good introductory books for children? Selecting topic is the key. There are a lot of difference in selecting topic between the introductory books for children and the domestic books for children. Learning from other publishing houses succeed in copyright trade will be regarded as a wise action. Publishing house of JieLi is one of the most successful publishing houses that do well in copyright trade, so we should analyze it' s successful experience of selecting topic. Through doing these, we can sum up four principles that should be noticed while selecting topic: referential principle; compatibility principle; marketability principle and innovative principle.
作者 王佳
机构地区 河北大学
出处 《河北软件职业技术学院学报》 2005年第3期7-8,13,共3页 Journal of Hebei Software Institute
关键词 引进版 少儿读物 选题 接力出版社 introductory books for children select topic
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