摘要
广告欲想获得成功,必须要符合消费者的心理与行为特点,必须要满足广告受众的心理需求。广告界大量的事实也证明“广告战即心理战”。本文简要阐述在广告中设计心理学的运用。
If a advertisement wants to be successful, it must accord with the mentality and the pecularity of action of customers in one hand, and meet the demands of mentality of people who see the advertisement in another hand. Many facts in advertisement field prove that “The fight of advertisement is the fight of mentality”. This article will say something about the application of design psychology in advertisement.
出处
《包装工程》
CAS
CSCD
北大核心
2005年第4期202-204,共3页
Packaging Engineering
关键词
广告设计
消费者心理
Advertisement design
Consumer psychology
