摘要
标志设计的主题、素材是标志的生命,正确运用不同的题材准确地表现设计的主题,选择恰当的表现形式,表现出题材所载有的信息,并把这种特定的信息传达出来,是本文所阐述的内容。并把标志题材的不同表现形式进行案例分析,阐明自己的观点。
The theme and art materials are the vital part of logos. How to apply them appropriately into designing and choose reasonable forms to embody themes which may be vividly exposed to viewers is mainly be stated in the article, meanwhile the author will combine the idea with some examples and illustrate them.
出处
《包装工程》
CAS
CSCD
北大核心
2005年第4期188-188,200,共2页
Packaging Engineering
关键词
标志
题材
表现形式
Logo
Theme
The form of embodying
