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1周志民.品牌社群形成机理模型初探[J].商业经济与管理,2005(11):74-79. 被引量:49
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2杨文京.优化“品牌联想” 塑造产品认知[J].企业研究,2006(4):17-18. 被引量:8
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3阎嘉.文学研究中的文化身份与文化认同问题[J].江西社会科学,2006,26(9):62-66. 被引量:104
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4周志民.品牌关系研究述评[J].外国经济与管理,2007,29(4):46-54. 被引量:52
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5金立印.虚拟品牌社群的价值维度对成员社群意识、忠诚度及行为倾向的影响[J].管理科学,2007,20(2):36-45. 被引量:165
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6许之敏.世界著名广告作品分析[M].北京:经济科学出版社,1998.
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7Hans Mol, Identity and the Sacred: A sketch for a new social- scientific theory of religion, New York: The Free Press, 1976.
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8Hans Mol, Identity and the Sacred.. A sketch for a new social- scientific theory of religion, New York: The Free Press, 1976.
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9Colin Weight. Agents, Structures and International Re- lations Politics as Ontology, Cambridge University Press,2008.
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10Pavlenko ,Aneta Blackledge, Adrian. Negotiation of Identities in Multilingual Contexts. Multilingual Matters,2004.
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