摘要
长期以来,营销学在分析消费者时总是从社会的人,经济的人等角度出发,而忽视了消费者人性人的这一特点。文章列举了消费领域表现出的诸多人性化现象,分析如何从产品开发、营销策划、客户管理、推销及传播等方面有效地把握这一变化趋势。
For a long time, it is always from the person of the society that marketing is studied while analyzing consumers, the economic person waits for the angle to set out , and has ignored this characteristic of consumers human nature people. A great deal of humanized phenomena that this text has enumerated the consumption field and demonstrated, analyse how manage, promote from product development, marketing plan ,customer and of travelling etc. hold this variation tendency effective.
出处
《华东经济管理》
2005年第7期114-115,共2页
East China Economic Management
关键词
人性的人
消费者
个性化
客户利益
<Keyword>person of the human nature
consumers
individualization
customers interests
