摘要
并行思想是对传统串行思想的一次重要突破,它给企业管理,特别是科研领域带来了生产力的创造性发展。将并行思想引入企业营销管理领域,旨在对营销管理的传统思维方法作一些改革,为企业在营销领域提高效率、降低成本、增加组织柔性等提供一定的借鉴作用。
The concurrent thought is a great revolution to the serial thought. It has brought creative productivity to enterprise administration,especially to the field of scientific research. The author of this text introduces the concurrent thought into the field of enterprise marketing management,for the purpose of making some improvement to traditional thinking method in the marketing management. It also offers certain reference function on raising the efficiency,lowering costs and increasing organization flexibility in the field of marketing for enterprise.
出处
《浙江海洋学院学报（人文科学版）》
2005年第2期41-43,共3页
Journal of Zhejiang Ocean University(Humane Science)
关键词
并行思想
营销
效率
The concurrent thought
marketing
high efficiency.
