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建立在多元分析实证基础上的新产品成败多标准度量模型

A MULTI-CRITERIA MEASURING MODEL FOR THE SUCCESS/FAILURE OF NEW PRODUCTS ON THE BASIS OF EMPIRICAL EVIDENCES OF MULTIDIMENSIONAL ANALYSIS
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摘要 本研究综合运用主分量分析、判别分析、聚类分析、方差分析和x^2检验等多元统计分析和经典统计分析方法,建立了新产品成败判断标准,说明新产品成败是由经济效益、重要性和增长率三个因子综合度量.同时表明,在系统分析中,可运用多元分析建立与系统行为主体的目的和价值观念一致的目标系统描述模型. In this article, the author uses comprehensively the methods of multidimensional statistics and classic statistics, such as principal components analysis, discriminant analysis, cluster analysis, analysis of variance and chi-square test, to build up criteria for distinguishing success and failure of new products. The results reveal that success or failure of new products is measured conjointly by three factors.the economic performance, the importance to the firm and the growth rate of product. This research also demonstrates that in system analysis, it is possible to build up, by means of multidimensional analysis, the discriptive model of an objective system which is coincident with the goal and value of the actors of the system.
作者 莫一心
出处 《系统工程》 CSCD 1989年第3期44-49,共6页 Systems Engineering
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