摘要
我国旅游市场营销现状堪忧,存在不少问题,旅游市场营销合理发展趋势值得探究。要运用整合营销传播理论,大力发展网络营销,加强网络营销与传统营销方式的结合。
There are many problems in Chinese tourist marketing. That actual state is an anxious business and the trend of tourist marketing is worthy to be explored. So we should integrate theories of marketing communication, make great efforts to develop the marketing on line and strengthen the combination between it and traditional marketing.
出处
《山东行政学院山东省经济管理干部学院学报》
2005年第2期69-71,共3页
Journal of Shandong Administrative College and Shandong Economic Management Personnel College
关键词
旅游
市场营销
整合营销传播
网络营销
Tourism
Marketing
Integrated Marketing Communication
Marketing on Line
