摘要
随着我国电视新闻改革的不断深入,我国电视新闻传播者的受众意识在不断提升,以受众为中心的传播理念贯彻到电视运行的各个环节,电视新闻传播者从频道的定位到栏目的策划、选题、主持人设计,无不是把受众作为第一考虑要素,电视新闻的传播效果将得到进一步的提升。
With the development of the TV industry of our country, media workers have been forming the strong consciousness of the audience. They take audience into consideration in every phrase of the management of TV news. In the phrases of planning, topic choosing and host designing, audience is largely stressed. Thus, the effect of TV news will be more eminent.
出处
《湖南大众传媒职业技术学院学报》
2005年第4期20-24,共5页
Journal of Hunan Mass Media Vocational and Technical College
关键词
电视新闻
受众意识
研究
TV news, consciousness of the audience of TV news, study
