摘要
随着改革的深入、经济的发展,企业之间竞争也由产品竞争、价格竞争发展到营销渠道竞争营销渠道是市场营销的关键所在,直接关系到企业的兴衰成败,要想在渠道竞争中保持优势,就要在原有渠道的基础上有所创新。如何进行不同环境下的营销渠道创新,利用和发展不同的新环境、新技术,是营销渠道创新的主题。
With the further development of reform and economy,the competition of enterprises has been changed from product and price competition to the marketing channel competition.As a key marketing factor,marketing channel is related to the success of an enterprise,which generally takes the innovation for maintaining competitive advantages.This task will involve the creation and application of new technology and surroundings.
出处
《商业研究》
北大核心
2005年第13期87-88,共2页
Commercial Research
关键词
营销渠道
渠道创新
营销渠道系统
marketing channel
channel innovation
marketing channel system
