摘要
营销创新对当今中国企业的发展具有特别重要的意义,只有进行观念创新、理论创新、市场创新、技术、方法创新和人才创新等,企业才能面对加入WTO后更加激烈的市场竞争和强大的国外对手,迎接知识经济的挑战,实现企业的可持续发展。
Marketing innovation is particularly significant to the development of today's Chinese enterprises. Only some innovations are conducted in conceptual, theoretical, marketing, technological, and personnel facets, could the Chinese enterprises meet the fiercer competition and the stronger foreign counterparts as a result of Chinese entering into WTO, and face the challenge of intellectual economy to achieve a sustainable development of the enterprises.
出处
《中国青年政治学院学报》
CSSCI
北大核心
2005年第3期72-76,共5页
Journal of China Youth College for Political Sciences
关键词
营销创新
中国企业
可持续发展
marketing innovation
the Chinese enterprises
sustainable development
