摘要
随着中国零售业的全面开放,外资零售商在内地开店不再囿于地域、数量,而且解除了股权比例的限制。广东作为改革开放的前沿阵地以及我国的第一经济大省,其零售业的发展状况备受关注。只有不断更新营销理念和提高营销人员素质及服务水平,才能提高企业竞争力。
With the complete openness of China's retail industry, foreign retailers are not defined within area and quantity, furthermore, the limitation of share proportion has been cancelled. As our country's first economic province in the opening area, attention from different area is paid to its development status. Refreshing management idea and improving the quality and service standard of marketing personnel is the only way to increase the enterprises' competitiveness.
出处
《广东金融学院学报》
2005年第3期68-71,共4页
Journal of Guangdong University of Finance
