摘要
解释了何为移动商务,阐明了关键的行业参与者以及移动商务为这些参与者带来的价值。从数字内容、产品?服务两个方面,介绍了澳大利亚移动商务的发展现状,并拓展到全球移动商务的新近发展。分析了移动商务关键的成功因素和其面临的挑战,描绘了移动商务的未来发展。
This article explained what is mobile commerce, points out the key industry participant and the value of mobile commerce. The article also introduces the status quo of Australian mobile commerce and extends it to the latest development of global mobile commerce in aspects of digital contents, products and services. The successful factors and challenges of mobile commerce are stated, the future development of mobile commerce is described.
出处
《世界电信》
2005年第3期13-17,共5页
World Telecommunications
