摘要
伴随着知识经济的产生 ,营销理论进入了一个崭新的发展阶段———知识营销阶段。知识营销的诞生标志着营销理论实现了由低级形态向高级形态的转化 ,无论从产品、价格、渠道、促销各个方面来看 ,知识营销都呈现出与传统市场营销所不同的特征 ,它代表了未来营销理论发展的基本趋势。
With the knowledge economy come into being,The marketing theory has entered a brand-new stage———Knowledge marketing stage.The birth of knowledge marketing indicate that the marketing theory implement a transform from low-level to high-level.Whether to see from product,price,promotion,and place,knowledge marketing present different character from tradition marketing,and it represent the basic trend of coming marketing theory development.
出处
《技术经济与管理研究》
2005年第2期87-88,共2页
Journal of Technical Economics & Management
