摘要
本文针对新形势下,市场营销的最新发展趋势“定制营销”进行较全面的探讨,提出了根据个性化需求定制营销的策略。
This article comprehensively probes into under the new situations the latest development trend of marketing to order, and puts forward a proposal that the strategies of marketing should be made according to individualized needs.
出处
《河北能源职业技术学院学报》
2005年第1期38-39,共2页
Journal of Hebei Energy College of Vocation and Technology
关键词
定制营销
大规模定制
个性化需求
marketing to order
large scale order
individualized needs
