摘要
通过横向比较 ,确定重庆市旅游业在全国旅游行业的位置 ;从重庆市旅游业存在的主要问题入手 ,分析发展重庆市名牌旅游业的可能性与可行性 ;根据重庆旅游业的特点重点阐述发展名牌旅游业的战略构思。提出开发具有重庆地方特色的名牌旅游业 ,培养新的经济增长点 ,走联合开发之路是改变重庆旅游业现状 ,实现重庆市旅游“十五”远景规划目标的唯一出路。
In this paper the writers first define the position of Chongqing's tourism in China by horizontal comparison;then by examining the existing problem, the possibility of developing famous brand tourism is analyzed;and based on the feature of Chongqing's tourism, the thought of developing famous brand tourism is emphasized,eventually specific measures are raised to solve the problems. The solution to the change of the present situation is argued and the long-range plan during 'the Tenth five-year plan' is realized to develop famous brand tourism with local features of Chongqing, to cultivate new economic growth point and to follow the line of joint development.
出处
《重庆交通学院学报（社会科学版）》
2001年第2期20-23,共4页
Journal of Chongqing Jiaotong University(Social Sciences Edition)
关键词
联合开发
重庆
名牌旅游业
joint development
Chongqing
famous brand tourism
