摘要
符号消费指向的不是消费物自身,而是物所承载的符号价值,即其体现的消费者的身份、地位和品味。中国消费市场中的符号消费,尤其是轿车作为符号被消费的现象越来越广泛,造成了一系列的社会问题,同时也引起了社会各界的关注。文章试图从社会学的角度来探讨一下中国的轿车消费市场存在的这种符号消费现象。
The symbol consumption doesn't refer to the consuming goods, but the symbol value of the consuming goods. In a word, the consuming goods must show the consumer's identity, status and taste. The symbol consumption, especially that of the private cars becomes more and more popular in China's consuming market. Such phenomenon also leads to a series of social problems, which meanwhile calls all circles' attention to it. In the view of sociology, the paper tries to analyze this phenomenon.
出处
《南通航运职业技术学院学报》
2004年第4期9-12,共4页
Journal of Nantong Vocational & Technical Shipping College
