摘要
我国已有一些企业转变经营思想,以"顾客"为中心,并已取得一定的绩效。然而,目前我国众多企业尚未能做到对顾客实行有效管理。有必要以顾客金字塔模型为指导,提出如何对顾客分类管理的措施,从而对核心顾客和非核心顾客分类进行管理。
Many Chinese enterprises have already changed their philosophy of management, which regards 'customer'as the center and have achieved some success. However, some enterprises still have not managed customer effectively yet. With regard to the customer pyramid model, this paper proposes how to conduct classified management for core customer and non-core customer.
出处
《商业研究》
北大核心
2005年第5期141-144,共4页
Commercial Research
