摘要
中国的出版业走向世界，与世界出版业相融合；世界出版业走进中国市场，与中国的出版业相竞争。是一个双向互动的过程。目前。这种双向互动的出版文化格局正在形成。对于正在走向世界的中国出版业，赢得读者的关键还是独具特色的民族文化。本土化与国际化是中国出版业走向世界的“两翼”。国际化只有建立在本土化的基础上，才是有源之水；本土化只有融入出版业的国际潮流，才会获得发展。
Chinese publishing industry is heading into the world and merging with the international publishing industry; the international publishing industry is entering Chinese market and competing with Chinese publishing industry. This is an interactive process. At present, the cultural pattern of the publishing interaction has come into being. It is national characteristic culture that is critical for Chinese publishing industry to win readers. Nationalization and internationalization are 'two wings' of Chinese publishing industry. Internationalization must be based on the nationalization, or there is no origination; nationalization must go with the international publishing tide, or there is no development.
出处
《南通师范学院学报（哲学社会科学版）》
2004年第4期158-160,共3页
Journal of Nantong Teachers College(Social Science Edition)
关键词
中国出版业
世界出版业
双向互动
Chinese publishing industry
the international publishing industry
interactio
