摘要
运用文献资料、定量分析等方法,对我国体育大众传播的娱乐化现象进行了研究。发现目前这种娱乐倾向偏离了健康的轨道,发生了异化,具体表现为"色情"和"暴力"倾向。对此进行了社会背景分析并提出了相应的对策,即强化体育传媒工作者的社会责任感,倡导健康的体育大众传播娱乐观等。
By using the methods of literature and quantitative analysis and so on, the present thesis has done research on the recreationalized phenomenon of China's sports journalism. It has found that the current recreationalized tendency of this kind has deviated from the healthy track and come to differentiation, which is concretely expressed as the tendency of 'sexiness' and 'violence', thus making an analysis of the social background and putting forward the corresponding countermeasures, i.e. strengthening the sense of social responsibility of sports journalists and initiating the healthy recreational outlook of sports journalism and so forth.
出处
《上海体育学院学报》
CSSCI
北大核心
2004年第6期30-33,共4页
Journal of Shanghai University of Sport
关键词
体育大众传播
娱乐化
色情倾向
暴力倾向
社会责任感
sports journalism
recreationalization
tendency of sexiness
tendency of violence
sense of social responsibility
