摘要
我国晚报在经历了 140 多年的发展后,与其他传媒相比,目前已基本形成了全面服务市民、“以硬为主,软硬兼施”、“浓烈的平民气息”这三大较为成熟稳定的特色。同时,在传媒市场日益完善的今天,我国晚报又率先开创了一系列新的营销模式,开始实施多元化经营,积极向互联网进军。
With a history of more than 140 years in China, the evening paper has acquired three characteristics:complete services for citizens; news-dominant plus entertainment contents; common stock-oriented flavor. Facing the competition in contemporary news media markets, the evening paper takes the lead in starting new marketing strategies by adopting a disparate management and applying the Internet.
出处
《浙江万里学院学报》
2004年第6期62-65,共4页
Journal of Zhejiang Wanli University
关键词
晚报
特色
发展趋势
evening paper
characteristic
development trend
