摘要
价格是市场供求变化的反映,不同规模企业的价格对市场供求关系调节的影响力是不一样的。占据行业市场支配地位的大型中坚企业,应当运用标杆价格的观念与方法,制定、调节产品及服务价格水平,以此进一步树立良好形象,构建产业价值链,化解价格决策带来的风险。
Prices mirror the changes in market demand and supply. Pricing policies by enterprises of various sizes vary in their effective influence over market. The large and medium sized enterprises with market predominance should employ 'surveyor's pole' price ideology and method in their product design and adjustment as well as pricing of their services in an effort to set up a good image, construct their trade value chain, and resolve the crises brought about by pricing decisions.
