摘要
全球的消费类数码产品市场正在稳步发展,除去纯技术因素和营销手段的影响,数码产品的"同质化"现象逐渐成为阻碍市场和困扰设计师的一个重要因素。文章从制造、管理和设计三方面详细列举了形成消费类数码产品"同质化"现象的诸多因素,并且探讨了其成因。
The global digital product market is now in the trend of growing progressively. The phenomenon of ' homogeneity' in consumptive digital product market has become a difficult problem to solve. This article tries to find out the causes of 'homogeneity' by enumerating and analyzing the factors in terms of manufacture, management and product design.
出处
《江南大学学报（人文社会科学版）》
2004年第6期122-125,共4页
Journal of Jiangnan University：Humanities & Social Sciences Edition
