摘要
在激烈的传媒竞争中 ,媒体间的联动变得日益频繁。媒体联动是整合媒体资讯、打造传媒合力、应对市场竞争的有效途径。本文从合力的角度出发 。
The media's union is a vigorous way to integrate media resources, construct media resultant force and cope with the market competition in the fierce media competition. In the view of resultant force, this paper probes the main form of media's union and the function of media resultant force.
出处
《广东广播电视大学学报》
2004年第3期99-102,共4页
Journal of Guangdong Radio & Television University
关键词
媒体联动
传媒合力
media's union
media resultant force
