摘要
中国已经加入世界贸易组织,实施相关多元化是世界市场竞争中企业战略的一个发展方向,在企业战略管理中有着重要的地位。文章在考察企业成长的相关多元化需求基础上,从经济学和管理的角度比较全面分析了企业追求相关多元化经营战略的动机,详实地论述企业管理者在制定企业相关多元化战略发展方向时充分考虑的因素,从而回答了企业相关多元化内在机理的关键问题。
Being a direction of enterprises' development strategy and the foundation of many enterprises' development, concentric diversification occupies an important position in the enterprise's strategy management under WTO. This paper makes an overall analysis of the motive of chasing the concentric diversified running strategy and dwells upon the essential factors that managers must consider before adopting the enterprise's concentric diversification strategy. This paper tries in this way to answer some key problems related to the inner dynamics of the enterprise's concentric diversification.
出处
《西南政法大学学报》
2004年第6期33-35,共3页
Journal of Southwest University of Political Science and Law
