摘要
文章通过建立一理论模型,在考虑非价格因素作用的条件下,论述了电子商务环境下,网上直销渠道与中间商渠道之间的互补关系,并指出,电子商务环境下的新型渠道关系不应是相互冲突和相互排斥,而应是相互协调,优势互补。
Considering non-price factors, this paper discusses the relationship between channels of direct and intermediate sales through erecting a model in an e-commerce environment. It concludes that, in such an environment, the two channels do not conflict but complete with each other.
关键词
电子商务
流通渠道
中间商
互补性
e-commerce
distribution channel
intermediary
complementarities
