摘要
博物馆是旅游城市的文化窗口。博物馆定位于这一形象 ,可充分发挥其文化资源优势 ,在旅游业中具有不可替代的特殊作用 ;确立不以赢利为目的的形象定位 ,能在公众中扩大观众市场 ,给旅游业注入活力 ,带来效益。
The image orientation of museums in a tourist city decides that they are windows of the city's culture, which has a special and unreplacable function in tourism by bringing the advantages of cultural resources into play. This image orientation, being non-profitable, will win over more popularity and so bring more vitality and profit to the local tourism.
出处
《桂林师范高等专科学校学报》
2004年第3期118-120,共3页
Journal of Guilin Normal College
